Behind the Brand with Andy Diamonds
Thank you for joining us for another profitable NFL season! As the 2024 season rapidly winds down and we face the long wait until kickoff in September, I want to take a moment to reflect on where Orb Analytics Limited stands, the progress we’ve made, and where we’re headed. This season has been another eye-opening journey for Orb Wizard and me—a process filled with challenges, growth, and lessons that have shaped our vision for the future.
One of the most pivotal moments this year was becoming an incorporated company. While incorporation might seem like a standard step for any startup, it came with its own set of unforeseen challenges: drafting an operating agreement, hiring our first lawyer, restructuring our finances by opening a business account, and more. The Orb is more than just picks on a page; the business side of the project has started to demand as much time and energy as the data modeling and content creation. Every milestone we reached revealed countless new steps on the path to building a sustainable, legitimate business.
As co-founders, we’ve learned that running a company requires constant adaptation and problem-solving. Behind the scenes, we’ve achieved some key accomplishments:
- Presenting our pitch deck at our first investment meeting.
- Determining our key financial metrics.
- Utilizing bootstrap digital marketing strategies.
- Expanding Team Orb with content creators and data interns.
- Expanding our product offerings to cover more sports.
These achievements represent countless hours of dedication, all aimed at providing you, our readers, with reliable content and data-driven insights.
Now, I’m asking for your financial support to help Orb Analytics grow and deliver even more value. By upgrading to a paid subscription for just $100 a year—or roughly $8 a month—you can help us expand our offerings. The bottom line is this: we can’t continue to operate and grow without your support. This is a direct ask, but we believe we’ve earned the opportunity through years of detailed, results-driven work.
Over the past two NFL seasons, our predictive models have delivered:
- 190 official spread picks at 57.1% accuracy.
- 311 moneyline picks hitting at 71.4% accuracy.
- A total of +34.9 unit return.
In the grand scheme of things, $100 over a year of sports gambling isn’t much, but it goes a long way for us and this project. To put it in perspective, here’s what $100 could get you:
- One date night with your significant other.
- About 18 lattes from Starbucks.
- Maybe two tanks of gas for your car.
As my girlfriend puts it: “Girl math: if you upgrade to paid now, it’ll be ‘free’ by the time fall rolls around.”
This season alone, I’ve personally sent out 142 pieces of content at precisely 9 AM on Mondays, Wednesdays, Thursdays, and Fridays, delivering actionable insights straight to your inbox.
If you’re not ready to convert to a paid subscription, I ask you to help us grow our community. SHARE our Substack with friends, family, and anyone who would appreciate our mission. Every new subscriber brings us closer to our goal of reaching 2,500 subscribers.
Running predictive models, creating graphics, compensating our team, and expanding to cover new sports all require financial resources. We don’t want to hide additional picks and content behind a paywall. In fact, we want to keep our Sunday newsletters and picks completely free. Ironically, to do this, we need an uptick in paid subscribers supporting the page. With your support, we can ensure that Orb Analytics remains as free as possible while continuing to evolve and deliver the value you’ve come to expect.
We know that success isn’t gained overnight, but if you’ve come to enjoy waking up on Wednesday and Friday mornings with Orb Analytics Limited in your inbox, it’s time to ask for your direct support.
Thank you for being part of our journey.
Andy Diamonds